PORTFOLIO

A man with tattoos and glasses lying in a hammock tied between two trees in a wooded area, reading a book.

PORTFOLIO

hello@jameslaurel.com

I’m James, a seasoned designer, adept art director and photographer based in London. With over 10 years of experience in the creative industry I’ve gained experience working for some of the world’s biggest brands.

Select Works

MINI: English Spirit, German management.

Night scene of a large crowd gathered at an outdoor event with tall red banners and illuminated signs, including the Mini logo, and a large modern arch structure overhead.

Adidas: Sports Credibility

A man jogging outdoors on a cloudy day, dressed in a gray Adidas hoodie and a beanie, with fallen leaves on the ground and trees with autumn foliage in the background.
Three people in a kitchen sharing a moment of laughter and joy. One woman is handing an item to another woman, while a man looks on smiling. The scene depicts a friendly and warm interaction.

Adidas: Stan Smith

MTV x Diageo

A man with a beard in dark clothing stands next to a red Mini Cooper car at a pedestrian crosswalk with a city skyline of modern skyscrapers in the background.
White sneaker with green accents and the words 'STAN SMITH' on the side, placed on crumpled clear plastic with a small plastic water bottle embedded in the shoe, against a plain white background.

Agents of Fun

MINI, adidas, EE, MTV, DIAGEO, DOVE,  HEINEKEN, NETFLIX, O2, BAFTAs, BMW, beko, huawei

Highlight project

MINI: Agents of Fun

Client List

Art director and senior designer, present

Art director and designer,
2021

Adidas

Lead designer, 2023

Diageo x MTV

Lead designer and behind the scenes photographer, 2021

O2 Music

Designer and behind the scenes photographer, 2018

MINI & BMW

EE x BAFTAs

Live event graphic and motion designer, 2021

Heineken